top of page
  • Astrid York
    • Dec 5, 2023
    • 1 min read

gabriette stars in i.am.gia's latest miami hedonism campaign

Long live digi cam editorials 🎀


model gabriette stands in a trucker hat store wearing a white and baby pink tee that sayas 'I AM GIA'

I.AM.GIA was co-founded in 2017 by Alana Pallister with her sister Stevie Cox, with the idea of formulating a brand for the fictional Instagram It-Girl. Worn by Dua Lipa, Bella Hadid, and notably a hige part of Maddie from Euphoria's wardrobe, the brand cemented itself in a 'model off-duty' enegery that every wearer feels inspired to take on the runway in their own life.


For their latest campaign, the brand taps ultimate - it girl Gabriette, to live out a fantasy GTA-esque day in the life. Shot by Indiana Piorek (aka @indiana420bitch) the campaign builds a world around Gabriette's personal style, sprinkling in the y2k nostalgia that gen z loves to showcase this capsule collection.


See the campaign below.


Shop I.AM.Gia x Gabriette at https://iamgia.com/au/



model Gabriette wears black wraparound shades and a black leather coord perched on top of a motorcycle

model gabriette wears a blue chrome tirangle bikini whilst laying on a sunbed in shades and a trucker hat



model Gabriette is stepping out of a GTA style super car wearing a pink racer jumpsuit, the photograph is overlayed with GTA gaming motifs

model gabriette is sat on the back of a motorbike wearing a black leather coord, the image is overlayed with GTA style motifs

model Gabriette is lay on a beach with her headphones in wearing a pink chrome bikini

model gabriette is posed like a party beach-goer in a gold bikini and shite shirt, dancing alongside some extras

model gabriette is pictured walking away from camera in a pin k backless mini dress, GTA style gaming motifs are overlayed on the photograph

model Gabriette poses next to a post, wearing a baby tee with the words 'I Am Gia Miami' printed on, and a grey pinstripe mini skirt

model Gabriette is lay on a sun lounger on a Miami beach in a blue chrome bikini, trucker hat and shades, there is GTA style gaming motifs overlayed onto the image

model Gabriette is seen walking down a path listening to music in wired headphones, wearing a pink chrome bikini, denim mini skirt, black shades and a white trucker hat


Tags:

bottom of page